Learn the standards
Read account operation rules, shooting basics, editing basics, and publishing process.
先看账号运营、拍摄剪辑和发布流程，知道什么视频算合格。
ServAuto internal training navigation
For operation supervisors who coach stores onsite
English first / 中文说明
Supervisor training system
Train supervisors to turn store visits into weekly TikTok output.
This page gives supervisors one clear route: learn the basic shooting and editing rules, use ServAuto scripts, coach stores onsite, send videos for group feedback, then publish and share final links.
这个页面给督导一个清晰路径：先学基础拍摄剪辑，再使用 ServAuto 脚本，到店培训门店，把视频发到职人群给负责人提修改建议，发布后补发链接即可。
3
videos per store every week
每家门店每周固定完成 3 条 TikTok 视频。
Mon
周一 Wed
周三 Fri
周五
周一 Wed
周三 Fri
周五
1Learn the standard
先学标准
先学标准
2Coach onsite
到店带做
到店带做
3Send final links
群内发链接
群内发链接
Training resources
All buttons open the approved Lark materials. Supervisors do not need to search documents manually.
所有按钮直接跳转到对应飞书资料，督导不需要自己到处找文档。
Account operation
Store Account Operation Manual
Use this first to understand account positioning, posting rules, basic account maintenance, and content standards.
门店账号运营手册，用来统一账号定位、发布规则、基础运营和内容标准。
Open Lark document Shooting and editingBasic Video Shooting and Editing
Teach supervisors how to shoot vertical clips, collect workshop b-roll, and guide basic edits.
视频拍摄剪辑基础培训，帮助督导学会竖版拍摄、空镜素材和基础剪辑。
Open Lark document Publishing processTikTok Short Video Publishing Flow
Use this as the publishing checklist: cover, title, hashtags, upload timing, and final review.
TikTok 短视频发布流程，用作封面、标题、标签、发布时间和发布前检查清单。
Open Lark document Maintenance scriptsJuly Maintenance Mixed-cut Scripts
Use these scripts for oil change, inspection, balik kampung, safety check, and maintenance stories.
7月保养混剪通用文案脚本库，用于保养、检查、回乡前安全检查等内容。
Open Lark document Tint scriptsJuly Tint Mixed-cut Scripts
Use these scripts for tinting service, VLT explanation, inspection proof, and customer trust content.
7月贴膜混剪通用文案脚本库，用于贴膜、VLT解释、施工前检查和信任感内容。
Open Lark document IP video casesServAuto Craftsman IP Video Case Library
Use this library to review reference cases before shooting onsite IP videos, service stories, and store content.
ServAuto职人IP视频参考案例库，用于到店拍摄前参考职人IP、服务故事和门店内容案例。
Open Lark documentSupervisor workflow
Supervisors should learn first, then coach stores with a fixed onsite routine.
督导必须先自己会做，再用固定流程到店培训门店。
Select weekly scripts
Choose maintenance or tinting scripts based on the store’s real service cases.
根据门店真实业务，从保养或贴膜脚本中选择本周适合的内容。
Coach the store onsite
Guide store staff to shoot vertical clips: car arrival, inspection, repair process, handover, and store environment.
到店指导门店拍摄竖版素材：车辆到店、检查、施工过程、交车和门店环境。
Check and publish
Review caption, subtitles, cover, hashtags, ServAuto brand visibility, and posting schedule before publishing.
发布前检查字幕、封面、标签、ServAuto品牌露出和发布时间。
Weekly target and rhythm
The goal is not only uploading videos, but keeping each store account active across the week.
目标不是一次性补发视频，而是让每个门店账号整周保持更新。
Target
Every store publishes 3 TikTok videos per week.每家门店每周发布 3 条 TikTok 视频。
Rhythm
Recommended posting rhythm: Monday, Wednesday, Friday.建议周一、周三、周五分散发布。
Content mix
2 mixed-cut/script videos + 1 real onsite/IP video.建议 2 条混剪脚本视频 + 1 条真实到店/IP视频。
Proof
Supervisor sends videos for group feedback, then shares final links after publishing.督导先在职人群发视频给负责人提修改建议，发布后补发链接即可。
What supervisors must check
督导每周必须检查这些内容。
Account active
Store account has posts this week, not just old videos.门店账号本周有更新，不是只看历史视频。
Brand visible
ServAuto logo, store environment, or service process appears clearly.视频中要有 ServAuto 或门店服务画面。
Service real
The video should show real car, real service, real problem, or real process.内容要有真实车辆、真实服务或真实问题。
Group video review and final links
Before publishing, supervisors send the edited videos in the internal craftsman group for feedback. After publishing, only share the final TikTok links.
发布前，督导把对应视频发到职人群，由负责人提出修改建议；发布后只需补发视频链接，不需要单独报告。
Simple group message format
这个只用于群内发视频和发链接，不是单独周报。
Group action checklist
只做两个动作：先发视频给负责人提修改，发布后发链接。
Send draft videos
Post the corresponding edited videos in the group before publishing.发布前，把对应视频发到职人群。
Wait for feedback
The person in charge gives revision suggestions directly in the group.负责人直接在群里提出修改建议。
Publish after revision
After the changes are confirmed, publish the videos to TikTok.修改确认后，再发布到 TikTok。
Send final links only
Share the final 3 TikTok links in the group. No extra report or screenshots required.发布后只发 3 条视频链接，不需要单独报告或截图。
Supervisor capability matrix
These are the core skills supervisors need before they train stores.
督导去门店培训前，至少要掌握下面这些基础能力。
Account basics
Know what a qualified store TikTok account should look like.知道合格门店账号应该怎么运营。
Vertical shooting
Know how to shoot car, workshop, technician, and handover clips.会拍车辆、工位、职人和交车画面。
Basic editing
Know how to assemble clips, add subtitles, and export vertical videos.会基础剪辑、字幕和竖版导出。
Script adaptation
Turn HQ scripts into each store’s real case.把总部脚本改成门店真实案例。
Publishing check
Check title, cover, hashtags, timing, and brand visibility.检查标题、封面、标签、时间和品牌露出。
Weekly management
Track completion, collect links, and follow up revisions.跟进完成率、收链接、跟进修改问题。